Hans Hendrady

Samsung ST550 dual LCD screen on front and back side
“The new Samsung digital camera will be a must-have for those individuals that use popular social networking websites and for families that want to get everyone, including the photographer, in the picture.”

12.2 megapixel Samsung ST550 digital camera
On the reverse, the Samsung ST550 features the world’s highest resolution 3.5″ wide touch screen LCD, complete with haptic feedback for ease of use. Complementing this, the 12.2 megapixel Samsung digital camera also uses the perfect combination of a 27mm wide angle Schneider Kreuznach lens with 4.6x optical zoom. This gives the photographer a wider shooting range from a shorter distance, producing clear, clean images with even resolution from the centre of the picture right to the edges.

Auto focus feature on the Samsung ST-550
Sometimes the focal point of your picture is not always in the centre of the frame. The Samsung ST550 One Touch Auto Focus feature allows you to focus on a different part of the shot by simply touching the desired area. Once you’ve selected the focal point, you can simply leave your finger on the screen for two seconds or push the shutter button to take the picture. Showcasing further innovations, a Smart Gesture User Interface (UI) with built-in orientation sensor, means a simple tap or hand gesture allowing users to access key features quickly. A simple tap can also turn the front LCD on instantly, ready to take the perfect self portrait photo.

Samsung ST550 offers Scene Recognition
Take professional-looking photos with the advanced Smart Auto feature on the Samsung ST550 so you never have to worry about your photos being washed out, too dark or out of focus. Samsung Smart Auto analyses key elements of your composition such as colour, brightness, motion and subject and then automatically adjusts to take the perfect shot.

Face recognition on the Samsung ST550 digital camera
Samsung’s innovative Smart Face Recognition technology actually remembers faces it sees frequently and then prioritises them when focussing and exposing future shots. The Samsung ST550 can store up to 20 recognised faces in the cameras’ internal memory and allows users to search for their favourite faces in playback. This can be done quickly by using the ‘Face’ search in Smart Album, instead of reviewing every single photo on the memory card.

Samsung ST550 picture technologies
In “Blink Detection Mode” the Samsung ST550 camera will take a series of shots when closed eyes are detected so everyone is captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected and, in “Beauty Shot” mode, facial skin is retouched to three different user defined levels for brighter and smoother skin tones.

Take nice portrait pictures with the Samsung ST550 camera
Samsung’s Dual Image Stabilization technology combines advanced Digital and Optical image stabilization to ensure outstanding photos without blur – even in low light conditions. Couple this with the new front facing LCD screen and Samsung’s Perfect Self Portrait & Perfect Self Timer functions, and taking professional looking pictures of yourself and others is easy.

HD video recording on the Samsung ST550 digital camera
The Samsung ST550 records HD video in 1280×720p resolution at 30 frames per second in H.264 format. This format allows more than twice as much recording capacity as the MP4 format, so gives you more room on your memory card for images and movies. The Samsung ST550 also features HDMI connectivity via an optional adapter, so you can see your HD video creations in glorious HD on an HD TV.

Samsung ST550 price & availability
The Samsung ST550 is available in black, gold, orange and purple colours and will be available from leading high street and online retailers from late August 2009.

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